Getting your business “out there” is what every business owner is trying to achieve but it comes with challenges.
The photographs we use on our website, in our marketing materials and online say a lot about who we are.
So are stock photos good enough? In my opinion, no they are not. It's a lost opportunity to really connect with potential customers. To be noticed and to provide evidence of what it is you do.
Customers seek out authenticity, they want to see you, your office space, your people and most of all they want to see what it is you can do for them.